Transparent and accountable governance and strong leadership are the cornerstones of successful public health operations and delivery of public health services.

Transparent and accountable governance and strong leadership are the cornerstones of successful public health operations and delivery of public health services.
Respond to the following questions in relation to governance and leadership:
What are the differences between governance and leadership?
What systems or processes should public health agencies utilize to ensure communication and accountability between their governing board and leaders? Justify your answers.
According to Kotter (2001), ” . . . leadership and management are two distinctive and complementary systems of action. Each has its own function and characteristic activities. Both are necessary for success in an increasingly complex and volatile business environment.”
Respond to the following questions in relation to management and leadership:
What are the differences between leadership and management?
Why do you think Kotter described leadership and management as complementary systems of action?
In recent years, the optimal management structure has shifted from a narrow span of control to a broad or wide span of control. Earlier, three to seven individuals were reporting to the same manager (narrow span), whereas today, it is common to have twenty or more staff members reporting to the same person (broad span), as stated in the course textbook.
Based on the readings for this week, the South University Online Library, and the Internet, respond to the following discussion points:
Identify at least one pro and one con for each span of control described above.
State, with reasons, which of the two structures you would recommend.
Part 2
Several decades ago, Kotler and Zaltman (1971) first used the term “social marketing” to describe the application of marketing theory to solve social- and health-related issues. Since then, social marketing has grown in popularity and usage within the public health community, including within national agencies such as the Centers for Disease Control and Prevention (CDC) and state and local health departments. Some of the factors responsible for the success of national social marketing campaigns are the efficient use of financial resources to develop marketing strategies, consistent messages across geographic boundaries, and uniform evaluation measures.
Respond to the following discussion points in relation to social marketing campaigns:
What challenges might you expect when adapting a national social marketing campaign in your local community?
Recommend ways in which your local health department may address these challenges.
References:
Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social

change. Journal of Marketing, 35(3), 3–12.
Kotter, J. P. (2001). What leaders really do. Harvard Business Review, 79(11),

85–96.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency

Order your essay today and save 10% with the discount code NPCOVID10